Our Story

Founded in 2022, ADWOA THE LABEL started as an idea with the desire to represent the growing woman. Our brand is named after the ultimate Adwoa, our CEO’s mother. 

 Our mission is to cultivate conscious clothing and provide our customers with the highest quality products at the most affordable prices. All our materials are ethically sourced and carefully selected.



proper noun [Ah-ju-wah]

Origin: Akan

Region: Ghana, West Africa

  1. A given name used for women born on a Monday
  2. One who is bold, original, and bursting with vitality. She enjoys taking risks and is filled with a great desire to endure.